Mr Tsun Wai (Wesley) Yuen


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Mr Tsun Wai Yuen (aka. Wesley) is a PhD student in Business and Management (Marketing) at Alliance Manchester Business School, The University of Manchester. Prior to his PhD study, Wesley worked as a market researcher at IPSOS Hong Kong. During his time at IPSOS, he handled projects of various multi-national companies on analysing advertising performance and consumer behaviour. Wesley is currently funded by the Economic and Social Research Council (ESRC) upon his PhD study and is working on investigating consumers’ emotional responses toward brand extension strategies. Wesley obtained his BSc Marketing (First Class) at Newcastle University and MSc Marketing (with Distinction) at Alliance Manchester Business School, The University of Manchester. 

Memberships of committees and professional bodies

Associate Chartered Marketer of Chartered Institute of Marketing (ACIM)

Education / academic qualifications

  • Master of Science, Marketing, Alliance Manchester Business School
  • Bachelor of Science, Marketing, Newcastle University

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