Miss Tana Licsandru

(Former)

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Overview

I am a final year doctoral candidate and graduate teaching assistant in the Marketing Division at Alliance Manchester Business School. My research investigates the impact of ethnic marketing communications on ethnic consumers' wellbeing and felt social inclusion, adopting a mixed-method research design. For the past two academic years I acted as a seminar leader and demonstrator for BMAN72720 Marketing & Communications Professional Analytics and BMAN31302 Strategic Marketing Management. My research is funded by AMBS, holding a PhD studentsip award. 

Keywords

  • ethnic marketing, multicultural marketing, social inclusion , consumer behaviour

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Publications

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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