Miss Sumin Kim

Lecturer in Marketing

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Overview

Sumin is a Lecturer (Assistant Professor) in Marketing at the University of Manchester. She holds a BSc in Business (marketing concentration) at the Kelley School of Business, Indiana University Bloomington and an MSc in Business (marketing concentration) at Seoul National University, and is currently finishing her PhD studies in Business and Management (marketing concentration) at the Alliance Manchester Business School, The University of Manchester.

Sumin has engaged in various research exploring how irresponsible (corporate social irresponsibility) and responsible (corporate social responsibility) corporate practices influence consumer behaviours mainly from a psychological perspective. Sumin is also involved in projects related to various contexts, including brand activism, sustainable development goals, and corporate digital responsibility. Sumin has published works in an internationally recognised journal and at globally renowned academic conferences. She is a Fellow of the Higher Education Academy. 

Keywords

  • consumer behaviour, corporate social (ir)responsibility, corporate digital responsibility

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