Dr Sarada Devi Gadepalli

Research Associate

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My main reserach interest is in understanding the role of firms in societies. In my dissertation, I have examined the strategies that firms have developed to engage with the population belonging to the base of the economic pyramid (BoP). In my current research project, I am studing the influence of public policy on firm strategies to create and develop intangibles for innovative growth of the economy.

I am also working on projects related to the study of business strategies of family business firms in India and the influence of firm-level diversification on the performance of business group affiliated firms.


I have worked for over 10 years in the Indian software services industry in various roles. I have assumed responsibilities as a business consultant, program manager, business development manager as well as that of a senior software engineer in my professional career.

I am currently working as a Research Associate after my PhD from Indian Institute of Management, Calcutta. I did my MBA from Faculty of Management Studies (FMS), University of Delhi and my B.Tech in Civil Engineering from Indian Institute of Technology (IIT), Kanpur


PhD (Strategic Management - IIM Calcutta

MBA - Faculty of Management Studies, University of Delhi

B.Tech - IIT Kanpur

External positions

Manager Business Development, Cognizant Technology Solutions India Pvt. Ltd.


Product Specialist, SCOPE International


Business Analyst, Orbitech Solutions Ltd


Senior Software Engineer, Satyam Computers Services Ltd


Areas of expertise

Education / academic qualifications

  • Doctor of Philosophy Indian Institute of Management - Calcutta (2019)
  • Master of Business Administration University of Delhi (2002)
  • Bachelor of Technology (not to be confused with BTEC) Indian Institute of Technology - Kanpur (1998)

Related information


Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Research output: Contribution to journalArticlepeer-review

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