Rosy Boardman is a lecturer in Fashion Business, teaching on both the Fashion Buying & Merchandising and Fashion Marketing programmes. After completing an MSc in International Fashion Retailing at The University of Manchester, Rosy was awarded the Doctoral Training Award by EPSRC for her PhD, exploring online consumer behaviour and retailers' website designs.
Rosy's research focuses on digital strategy and innovation in the retail industry. In particular, her research specialises in how new technologies can be used to improve the consumer experience and customer journey, focusing on consumer behaviour in relation to ecommerce, mcommerce, social media/social commerce and both web & physical store design. She is a specialist in eye tracking technology and qualitative research methods. Rosy currently supervises several PhD students across these different areas, regularly attends academic conferences presenting her work and has published several peer-reviewed academic journal papers. Her book 'Social Commerce: Consumer Behaviour in Online Environments' was published in 2019 by Palgrave Macmillan.
Rosy has also worked as both a fashion buyer and marketing assistant prior to her PhD.