Dr Rosy Boardman


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After completing an MSc in International Fashion Retailing at The University of Manchester, Rosy Boardman was awarded the Doctoral Training Award by EPSRC for her PhD, exploring online consumer behaviour and retailers' website designs using eye tracking technology and qualitative research methods. Prior to her MSc degree, she completed a BA(Hons) in Combined Arts at The University of Durham and worked in the fashion industry and a fashion buyer and marketing assistant. 

In her role as Lecturer of Fashion Business, Rosy teaches both UG and PGT students across the UG Fashion Buying & Merchandising and Fashion Marketing courses, as well as the PGT International Fashion Retaling programme. 

Rosy's research focuses on digital strategy and innovation in the retail industry. In particular, her research specialises in the following topics: ecommerce, website design, digital marketing, social media, multichannel/omnichannel retailing, mcommerce, consumer behaviour and the user experience, utilising eye tracking technology and qualitative research methods. She currently supervises several PhD students across these different areas, regularly attends academic conferences presenting her work and has published peer-reviewed academic journal papers. Her book 'Social Commerce: Consumer Behaviour in Online Environments' was published in 2019 by Palgrave Macmillan. 

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