Dr Patsy Perry

Senior Lect in Fashion Mrktng & Retail

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Biography

Dr Patsy Perry is Senior Lecturer in Fashion Marketing in the School of Materials and teaches on a number of units on the BSc and MSc fashion business programmes relating to fashion marketing, e-commerce, supply chain management and sustainability. She supervises doctoral students in the areas of social media marketing, fashion consumption and sustainability, primarily from a qualitative perspective. 

Her expertise includes the environmental and social impacts of fashion and her work has been published in academic journals and books. She has appeared on BBC Breakfast, BBC Radio 4, BBC Radio 2, BBC Radio 5 Live, BBC Newsbeat, and been featured in The Telegraph, The Independent and The Observer amongst others.

Patsy gained her PhD in Corporate Social Responsibility in Garment Supply Chains from Heriot-Watt University in 2012. Previously, she graduated from Manchester Metropolitan University with a BSc International Fashion Marketing in 2001 and a MBA from The University of Southampton in 2002. She also has industry experience gained in retailing and marketing.

Patsy gained a PG Certificate in Academic Practice and was awarded Fellowship of The Higher Education Academy in 2011. She was External Examiner at Nottingham Trent University for the MSc programmes in Marketing, Branding and Advertising, and Digital Marketing from 2014-2018 and is currently External Examiner for BA fashion buying, marketing and communication programmes at the University of Huddersfield. She has examined doctoral students at Salford Business School and Nottingham Trent University.

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