Mercedes Bleda is a Senior Lecturer in Innovation and Strategy at AMBS. She has a first degree in economics (University of Murcia, Spain), an MPhil in dynamic economics (Dept. of Quantitative Methods, University of Murcia, Spain), and a PhD in economics from CRIC (ESRC Centre for Research on Innovation and Competition Centre) at the University of Manchester in the UK. Her research centres on the analysis of how evolutionary explanations of socio economic change in companies and markets can benefit, conceptually and formally, from the adoption of a complexity perspective. Before completing her PhD in the UK, Mercedes worked in the department of quantitative economics at the University of Murcia in Spain where she gained valuable experience as a lecturer in mathematical economics, and as a researcher in the area of complex dynamical systems. Afterwards she joint the Centre for Research on Organisations, Management and Technical Change (CROMTEC) where she was involved on research projects funded by the Tyndall Centre for Climate Change Research, and the Science in Society Programme of the Economic and Social Research Council (ESRC). Mercedes is currently also a member of the Manchester Institute of Innovation Research doing research on a variety of topics with a focus on innovation and environmental policy issues.