Dr Matti Jaakkola is a Senior Lecturer in Marketing Management & Strategy at Alliance Manchester Business School. Prior to joining University of Manchester in July 2018, Matti has worked at Aalto University School of Business (Helsinki, Finland), at Aston Business School (Birmingham, UK) and most recently at University of Southampton (UK). His research efforts are driven by managerial relevance, emphasis being in helping organisations make more informative and effective strategic decisions. Matti’s primary research interests revolve around strategic marketing topics and concepts, such as organisational capabilities, marketing performance measurement, marketing analytics, innovation and customer relationship management.
Matti’s work has been published in leading journals, such as Journal of Marketing, European Journal of Marketing, Industrial Marketing Management and Journal of Marketing Management. He also regularly presents his latest research in leading conferences around the world. Having won multiple awards for his research, Matti is involved in executive education as well and has consulted companies in a range of industries.