I am a Lecturer in Fashion Marketing at the School of Materials. I was awarded an European PhD in Marketing with Cum Laude mention. My research interest includes omnichannel retail, experiential marketing, in-store technology, digital branding and digital sustainability. My research has been published in leading journals and presented in national and international conferences. I have been visiting researcher in the Oxford Institute of Research Management (OXIRM), University of Oxford, and have been invited lecturer on several occasions in China and Spain. I supervise a number of PhD and MSc students in the areas of fashion marketing, retailing and sustainability. I hold a BA in Advertising and PR and have developed a career in the advertising a marketing industry for more than 10 years.