Dr Magda Hassan


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Magda Hassan in an Assistant Professor of Marketing at Alliance Manchester Business School. She earned her PhD from the University of Cambridge in 2015. Magda’s general research interest is in the field of marketing strategy and the role it plays in addressing global societal challenges. Her current work focuses on discovering strategies to improve the performance of micro-entrepreneurs operating in emerging and subsistence markets. Her research has received a number of awards among which are the Highly Commended Outstanding Doctoral Research Award of the 2014 Emerald/EFMD in Marketing Research and the Worshipful Company of Marketors Best Doctoral Dissertation Award. Her research raised research grants in excess of 160,000 GBP. 

Magda has also received a number of excellence in teaching awards from Warwick Business School where she has worked as Assistant Professor of Marketing prior to joining the University of Manchester. She has taught students at the undergraduate, post-graduate and executive level.

Research Networks and Beacons


  • Micro-entrepreneur Business Practices and Performance, Emerging and Subsistence Markets, Big Data in Emerging Markets, Better Marketing for a Better World (BMBW), Field Studies, Randomized Control Trials, Empirical Modelling

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