Miss Liliane Abboud

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Overview

Liliane is an academic researcher currently pursuing a PhD in Marketing. Her research interests include customer engagement, customer experience, and value co-creation, and her work has been presented at international conferences (QUIS; AMS World Marketing Congress). Liliane is an Associate Fellow of the HEA; she delivered lectures and seminars to undergraduate and MSc students at AMBS on services marketing, digital marketing communications, and marketing analytics. 

Education / academic qualifications

  • 2017 - Master of Science (M.Sc.), Marketing & Strategy (with Distinction), The University of Warwick
  • 2014 - Bachelor of Business Administration (B.B.A.), Marketing (with Highest Honours), The American University in Cairo

Related information

Publications

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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Activities

Activity: Participating in or organising event(s)Participating in a conference, workshop, exhibition, performance, inquiry, course etc

Activity: Participating in or organising event(s)Participating in a conference, workshop, exhibition, performance, inquiry, course etc

Activity: Participating in or organising event(s)Participating in a conference, workshop, exhibition, performance, inquiry, course etc

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