Miss Liliane Abboud

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Overview

Liliane is an academic researcher currently pursuing a PhD in Marketing. Her research interests include customer engagement, customer experience, and value co-creation, and her work has been presented at international conferences (QUIS; AMS World Marketing Congress). Liliane is an Associate Fellow of the HEA. She delivered lectures and seminars to undergraduate and MSc students at AMBS on services marketing, digital marketing communications, and marketing analytics. 

Education / academic qualifications

  • 2017 - Master of Science (M.Sc.), Marketing & Strategy (with Distinction), The University of Warwick
  • 2014 - Bachelor of Business Administration (B.B.A.), Marketing (with Highest Honours), The American University in Cairo

Related information

Publications

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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Activities

Activity: Participating in or organising event(s)Participating in a conference, workshop, exhibition, performance, inquiry, course etc

Activity: Participating in or organising event(s)Participating in a conference, workshop, exhibition, performance, inquiry, course etc

Activity: Participating in or organising event(s)Participating in a conference, workshop, exhibition, performance, inquiry, course etc

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