Miss Liliane Abboud

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Overview

Lily holds a MSc from Warwick Business School and is currently pursuing a PhD in Marketing at Alliance Manchester Business School. Her research interests focus on customer engagement, customer experience and value co-creation. She presented her research at numerous international conferences.

Lily is an Associate Fellow of the Higher Education Academy (HEA). She taught various topics at undergraduate and Master levels at AMBS, including services marketing, consumer behaviour, digital marketing communications and marketing analytics. 

Education / academic qualifications

  • 2017 - Master of Science (MSc), Marketing & Strategy (with Distinction), The University of Warwick

Related information

Publications

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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Activities

Activity: Participating in or organising event(s)Participating in a conference, workshop, exhibition, performance, inquiry, course etc

Activity: Participating in or organising event(s)Participating in a conference, workshop, exhibition, performance, inquiry, course etc

Activity: Participating in or organising event(s)Participating in a conference, workshop, exhibition, performance, inquiry, course etc

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