Prof Jamie Burton

Professor of Marketing

Full contact details
View graph of relations


Dr Jamie Burton is Professor of Marketing in the Management Sciences and Marketing Division at Alliance MBS.

Jamie has been Associate Head of Division for Teaching, Head of the Marketing Group, Research Director for the Customer Management Leadership Group and previously directed the MSc Marketing and MSc CCRM. Jamie has won a team award for his teaching and teaches and supervises at every level: Executive Education to Undergraduate. Jamie is currently  supervisor to doctoral students Karim Sidawi (researching customer experience and AI) and Lilliane Aboud (studying Customer Engagement and Power) and DBA students, Scott Wagstaff (Motivators that drive evolution of servitization in the upstream oil and gas industry) and Dawn Holmes (Big Data & SMEs). Jamie has supervised 11 doctoral students to successful completion of their PhD including; Dr. Vishal Talwar (Dean of JRE management school, India), Dr. Marwan Khammash (University of Sussex), Dr. Malobi Kar (Said Business School) Dr. Christopher Raddats (University of Liverpool, Management School); Edward Crowley (CEO of Virtulytix) and Dr. Szu-Yao Chien NLP data Scientist at Hello Soda, Manchester.

Jamie gained a BSc Econ (Hons) and an MSc in International Economics, Banking and Finance from Cardiff Business School and a PhD from Manchester Business School (MBS) (Yorkshire Water Scholarship). From 2001-2003 he worked on retail consultancy projects as the Littlewoods post-doctoral fellow at MBS, before being appointed Lecturer and subsequently Senior Lecturer, before his promotion to Professor.

Jamie has held a wide variety of service roles, including retail manager for HMV. He has given a number of executive training presentations, been involved in various research and consulting projects at Alliance MBS and delivered invited presentations for Lancaster University Management School, the University of Maastricht, Shell, Vertex, the British Quality Foundation and the social housing sector. He is research director for the Customer Management Leadership Group and presents regularly to practitioners of customer management at a range of other Blue chip companies.

Jamie co-hosted the 2016 Spring Servitization Conference in Manchester and chaired, organised and ran the 1st and 2nd CMLG academic-practitioner research with impact workshops in January 2016 and June 2018 in Manchester, leading to a special section in the Journal of Services Marketing in March 2017 and potential publications in Journal of Business Research in 2019. 

Jamie has won a number of awards for his research and has over 170 publications including the Journal of Service Research, the International Journal of Operations and Production Management, Industrial Marketing Management, International Journal of Production Economics, Journal of Service Management, Journal of Services Marketing and the Journal of Marketing Managment. Jamie is co-author of the book Converting Customer Value  and a chapter in the book: Practices and Tools for Servitization. Jamie is currently researching in the areas of servitization and customer experience.

Related information


Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Research output: Contribution to journalArticlepeer-review

Research output: Contribution to journalArticlepeer-review

View all (189)


Activity: Participating in or organising event(s)Organising a conference, workshop, exhibition, performance, inquiry, course etc

Activity: Participating in or organising event(s)Organising a conference, workshop, exhibition, performance, inquiry, course etc

View all (14)