Jack Coffin is Lecturer in Fashion Business and teaches a number of units at BSc and MSc level in the School of Materials. He graduated with a first class BA (Hons) in Management from Manchester Business School in 2012, and was awarded the President’s Doctoral Scholarship for his PhD in consumer research. During his PhD, he also gained experience in teaching and as a research assistant in Manchester Business School. His research interests span marketing and consumer behaviour within the broad tradition of Consumer Culture Theoretics. To date, his research has been qualitative and ethnographic, and his research interests include Consumption in and of space and place (including Place Marketing), Actor-Network Theory and Material-Semiotics, and the Evolution of Markets (Market System Dynamics).