Prof Hongwei He


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Hongwei He is Chair Professor of Marketing and School Director for Social Responsibility (a member of the School's Senior Leadership Team) at Alliance Manchester Business School, The University of Manchester; and a Senior Associate Editor for Journal of Business Research, acting as Editor-in-Chief for a number of tracks incl. Business Ethics and CSR, Strategic Management, OB/HRM. He served as an Associate Editor for Group & Organization Management in the past. Professor He's main research areas are Business Ethics and Corporate Social Responsibility, Branding, Consumer Psychology and Organizational Behaviour (mainly from identity, emotion, and moral perspective), and Leadership. Professor He has co-edited three special issues in journals incl. Journal of Organizational Behavior, Group & Organization Management, and Industrial Marketing Management. His work has been widely published or forthcoming in a variety of leading academic journals including Annals of Tourism Research, British Journal of Management, European Journal of Marketing, Group & Organization Management, Human Relations, Human Resource Management, Industrial Marketing Management, Journal of Business Ethics, Journal of Business Research, Journal of Organizational Behavior, The Leadership Quarterly, etc.. Professor He has supervised numerous projects for multinational corporations and non-profit and governmental organizations, such as Behavioural Insights Team of the Cabinet Office and Department for Business, Innovation, and Skills (UK Government). 

Professor He is a co-author of the latest Kotler's textbook of Principles of Marketing 8th European Edition.

My blogs and media coverage:

The Covid Effect On CSR And Marketing:

How to embrace the social responsibility agenda: 

How COVID-19 could transform marketing:

On the "Help to Grow" Scheme of the 2021 Budget:

Brand Activism: Why It’s No Longer Sufficient For Businesses To Remain Reactive To Societal Issues

How children are helping to make their families more eco-friendly – new research 



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