Dr Gianpaolo Vignali

Overview

Gianpaolo is a graduate from UMIST with his first degree in Mathematics.  Later adding a Masters in Strategic Management his career first started as a part-time Lecturer and Researcher at Manchester Metropolitan University before moving to full-time employment in the department of Retail at Leeds 

Metropolitan University.  He then became the Programme Leader for Fashion Buying & Merchandising at Manchester Metropolitan University until he achieved his PhD and moved to Manchester University working in the School of Materials where he delivers on both undergraduate and post graduate programmes.

He has written over 40 papers and books in the field of Marketing and Management and presented at numerous international conferences.   His current research focusses on the case study technique in the service sector which coincided with his PhD programme of study.