Dr George Kitsaras PhD MPH MSc FHEA AFBPsS CPsychol

Lecturer in Behavioural Science

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I am a psychologist with an interest in behaviour change for health.

My research work focuses on: (a) dynamic, family behaviours and their impact for children's development and wellbeing, (b) role and potential of digital technologies in behaviour change and (c) oral health behaviour change for children and adults. 

I am the co-lead of the Behaviour Change in Public Health module of the MPH Public Health programme at Manchester and I co-lead communication and behaviour change teaching for BDS/BSc students in the Division of Dentistry at Manchester. 

I am the co-founder and co-lead of BeCinD Network (Behaviour Change in Dentistry). 

I work as a consultant on behaviour change for Colgate-Palmolive, the BBC and NHS Education Scotland.


I completed my undergraduate (BSc) studies in Psychology at the Aristotle University of Thessaloniki, Greece where I am also a licensed Psychologist. During my undergraduate studies, I worked in substance and alcohol misuse with my dissertation focusing on refugee and migrant access to healthcare in Greece. 

My postgraduate degree (MSc) was in Clinical Aspects of Psychology at the University of Reading, UK with a clinical placement in pain management and a research project in trait mindfulness and pain in healthy adults.

My PhD focused on family behaviours (bedtime routines) and their implication for child wellbeing and development especially around children's dental health, executive functioning and school readiness. My PhD utilised mixed methods approach with a strong element of digital technologies for the assessment of repetitive behaviours and extensive use of qualitative methods. My PhD supervisory team including Prof Iain Pretty (UoM), Dr Michaela Goodwin (UoM), Dr Julia Allan (University of Aberdeen) and Prof Mike Kelly (Cambridge University). 

In 2019, I became a Chartered Psychologist with the British Psychological Society and started working as a research associate in Behaviour Change at the University of Manchester. In 2020, I completed my MPH at the University of Manchester and contributed expert opinions and consultancy services for the BBC and Colgate-Palmolive while developing a module for the MPH programme at Manchester (Behaviour Change in Public Health). 

Social responsibility

In 2016, I started a dental undergraduate student volunteering program in Northern Uganda (Dental Team Gulu). The team has successfully managed to see thousands of patients in rural and hard to reach areas across Northern Uganda delivering preventive dental services while liaising with local dental staff and services. For this work, I received the FBMH Doctoral Academy 2019 Best Contribution to Internationalisation Award. 

Memberships of committees and professional bodies

I am a Chartered Psychologist (CPsychol) and an Associate Fellow (AFBPsS) with the British Psychological Society. 

I am a fellow of the Higher Education Academy (FHEA).

I offer expert opinion and insight on behaviour change for Colgate-Palmolive, the BBC and NHS Education Scotland. 

I am the co-founder and co-lead of the Behaviour Change in Dentistry (BeCinD) Network, an international network founded by UoM and KCL.

I am the International Director for International Association for Dental Research (IADR) / Behaviour, Epidemiology & Health Services Research (BEHSR) and previous member of the steering committee for the 2020 Behavioural and Social Sciences in Oral Health Summit.

I was an expert member of the Delivering Better Oral Health (version 4) Behaviour Change chapter for Public Health England.

External positions

Assistant Clinical Psychologist, Birmingham & Solihull Mental Health NHS Foundation Trust

Aug 2015Jun 2016

Areas of expertise


  • bedtime routines, behaviour change, psychology, executive function, school readiness, family function, child development, child wellbeing, mHealth, text messages, public health research, qualitative, behaviour change wheel, dental public health, applied research, digital technologies

Education / academic qualifications

  • 2020 - Master of Public Health, The University of Manchester (2016 - 2020)
  • 2019 - Doctor of Philosophy, Bedtime routines: a dynamic, repetitive set of behaviours and their implications for child wellbeing, health and development, The University of Manchester (2016 - 2019)
  • 2015 - Master of Science, Clinical Aspects of Psychology, The University of Reading (2014 - 2015)
  • 2014 - Bachelor of Science, Psychology, Aristotle University of Thessaloniki (2009 - 2014)

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Activity: Participating in or organising event(s)Organising a conference, workshop, exhibition, performance, inquiry, course etc

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