AbstractThe University of ManchesterJohn Alver DobsonDoctor of Business Administration Institutional Influences on the Adoption and Non-Adoption of Information Systems Innovation: Case Evidence from the Taxco Silver Handicraft Sector2014This thesis answers the research question: What role do institutions play in the adoption and non-adoption of Information Systems (IS) innovations?In exploring this question, institutional theory is used to develop an interpretation of behaviour by Micro and Small Enterprises (MSE) related to the adoption and non-adoption of IS innovation within the Taxco Silver Handicraft Sector. The research categorised the emergent data into established Mexican institutions, which allowed for the analysis of institutionalised responses to the introduction of new social structures. There is a need to understand behaviour related to adopting IS innovations through the beliefs of local agents. Interpretivist literature was used to explore how the adoption of IS innovations is influenced by the local context. This research developed a theoretical framework that combines Scott's (2008) three-pillars of institutions (regulative, normative and cultural-cognitive); with the Seo and Creed (2002) framework for exploring the institutionalisation of IS innovations. This theoretical framework allowed for the exploration of the contestation between institutional entrepreneurs (agents advocating the adoption of new social structures) and those resilient to institutional change. This research makes a number of key contributions to the field of study. The development of a new theoretical framework is designed to assist future researchers in exploring the institutionalisation process. The methodological contribution emerges from the demonstrating the value of ethnographic case studies within handicraft sectors in developing economies. The practical contribution of this research lies in increasing our understanding of how and why new social structures are developed.