The Resource Valuation and Optimisation Model (RVOM) is a Real Options software package, which helps to optimally plan their operations, understand project risks and make defensible valuations. It is currently in the final stages of development and being tested for market with a leading mining software company, Gemcom. This is through an exclusive licensing agreement with future royalties from the sale of the RVOM. The RVOM has the potential to be applied to a number of other industries. A study into Real Options software packages and Real Options in industry looks to find out which industries should be targeted and an analysis of software business models' aims to find a suitable business model which achieves the most value for the RVOM. Overall the objective is to evaluate the RVOM's commercial prospects and highlight some of the challenges and opportunities that may arise.