Mr Stephen Doyle
Senior Lecturer (Fashion Marketing)

Publications
- 2021
- Published
The Strategic Value of the Mono-Brand Store for European Luxury Fashion Brands
Doyle, S. & Moore, C. M., 12 May 2021, The Oxford Handbook in Luxury Business. Donzé, P-Y., Pouillard, V. & Roberts, J. (eds.). 1 ed. UK: Oxford University PressResearch output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
- 2020
- Published
Disruptive product development for online fast fashion retailers
Parker-Strak, R., Barnes, L., Studd, R. & Doyle, S., 20 Apr 2020, In: Journal of Fashion Marketing and Management: An International Journal. 24, 3, p. 517-532 16 p.Research output: Contribution to journal › Article › peer-review
- 2018
- Published
Designing Indulgent Interaction: Luxury Fashion, M-Commerce, and Übermensch
Parker, C. & Doyle, S., 2018, Digital Marketing for Fashion and Luxury Brands. Ozuem, W. & Azemi, Y. (eds.). Hershey, USA: IGI Press, p. 1-21Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
- Published
Do fashion blogs influence Vintage Fashion Consumption? An analysis from the perspective of the Chinese Market
Blazquez Cano, M., Doyle, S. & Zhang, Y., 2018, Vintage Luxury Fashion: Exploring the Rise of the Secondhand Clothing TRade. Ryding, D., Henninger, C. & Blazquez Cano, M. (eds.). 1st ed. Palgrave Macmillan Ltd, p. 167 - 183 16 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
- 2017
- Published
Luxury Brand Outsiders: Understanding the sucess of British and American Luxury Brands
Doyle, S. & Moore, C., 5 Oct 2017, Global Luxury: Organizational Change and Energing Markets since the 1970s. Donze, P-Y. & Fujioka, R. (eds.). Singapore: Palgrave Macmillan Ltd, p. 65-86Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
- Published
Review of Fashion Product Development Models
Parker-Strak, R., Barnes, L., Studd, R. & Doyle, S., 2017.Research output: Contribution to conference › Paper › peer-review
- 2016
- Published
Theories of Retailing
Moore, C. & Doyle, S., 2016, Marketing Theory: A Student Text. Baker, M. & M. S. (eds.). Third ed. Sage Publications LtdResearch output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Research Explorer downloads
Research output: Contribution to conference › Paper › peer-review
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review