Mr Stephen Doyle

Senior Lecturer (Fashion Marketing)

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Publications

  1. 2021
  2. Published

    The Strategic Value of the Mono-Brand Store for European Luxury Fashion Brands

    Doyle, S. & Moore, C. M., 12 May 2021, The Oxford Handbook in Luxury Business. Donzé, P-Y., Pouillard, V. & Roberts, J. (eds.). 1 ed. UK: Oxford University Press

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

  3. 2020
  4. Published

    Disruptive product development for online fast fashion retailers

    Parker-Strak, R., Barnes, L., Studd, R. & Doyle, S., 20 Apr 2020, In: Journal of Fashion Marketing and Management: An International Journal. 24, 3, p. 517-532 16 p.

    Research output: Contribution to journalArticlepeer-review

  5. 2018
  6. Published

    Designing Indulgent Interaction: Luxury Fashion, M-Commerce, and Übermensch

    Parker, C. & Doyle, S., 2018, Digital Marketing for Fashion and Luxury Brands. Ozuem, W. & Azemi, Y. (eds.). Hershey, USA: IGI Press, p. 1-21

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

  7. Published

    Do fashion blogs influence Vintage Fashion Consumption? An analysis from the perspective of the Chinese Market

    Blazquez Cano, M., Doyle, S. & Zhang, Y., 2018, Vintage Luxury Fashion: Exploring the Rise of the Secondhand Clothing TRade. Ryding, D., Henninger, C. & Blazquez Cano, M. (eds.). 1st ed. Palgrave Macmillan Ltd, p. 167 - 183 16 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  8. 2017
  9. Published

    Luxury Brand Outsiders: Understanding the sucess of British and American Luxury Brands

    Doyle, S. & Moore, C., 5 Oct 2017, Global Luxury: Organizational Change and Energing Markets since the 1970s. Donze, P-Y. & Fujioka, R. (eds.). Singapore: Palgrave Macmillan Ltd, p. 65-86

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

  10. Published

    Review of Fashion Product Development Models

    Parker-Strak, R., Barnes, L., Studd, R. & Doyle, S., 2017.

    Research output: Contribution to conferencePaperpeer-review

  11. 2016
  12. Published

    Theories of Retailing

    Moore, C. & Doyle, S., 2016, Marketing Theory: A Student Text. Baker, M. & M. S. (eds.). Third ed. Sage Publications Ltd

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

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Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review