Dr Simos Chari is a Senior Lecturer in Marketing Management & Strategy at Alliance Manchester Business School. Dr Simos Chari joined the academic staff at Manchester Business School in September 2017 after having previously worked at Leeds University Business School. Dr Chari holds a BSc in Economics Science, an MSc in International Marketing Management, and a PhD in Strategic Marketing. Prior to his current position, Dr. Chari has worked in the industry as Marketing Executive. Dr Chari’s primary research interests revolve around strategic marketing issues (i.e., marketing strategy making processes, managerial decision making, intended and realized marketing strategies and strategic change). Dr Chari’s research has been accepted for publication in renowned academic journals such as British Journal of Management, Journal of World Business, Journal of Business Ethics, Journal of Business Research, Industrial Marketing Management, among others. Dr Chari’s work is also regularly presented at leading academic conferences across the world.