Pratibha Ram

Lecturer in Fashion Marketing

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Publications

  1. 2022
  2. E-pub ahead of print

    Examining the role of virtue ethics and big data in enhancing viable, sustainable, and digital supply chain performance

    Bag, S., Rahman, M. S., Srivastava, G., Shore, A. & Ram, P., 1 Jan 2023, In: Technological Forecasting and Social Change. 186, 122154.

    Research output: Contribution to journalArticlepeer-review

  3. Published

    ‘Take a Stand’ the Importance of Social Sustainability and its Effect on Generation Z Consumption of Luxury Fashion Brands

    McCormick, H. & Ram, P., 12 Aug 2022, Sustainable luxury: an international perspective. Henninger, C. E. & Athwal, N. K. (eds.). Cham: Palgrave Macmillan, (Palgrave Advances in Luxury).

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

  4. Accepted/In press

    How circular are circular business models

    Yan, S., Brydges, T., Henninger, C., Jones, C., Le Normand, A. & Ram, P., 20 Jun 2022, (Accepted/In press) Sustainability, digitalization, and artification. Lexington Books

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

  5. 2019
  6. Published

    The Impact of using Skin Lightening products on the Well-Being and Life Satisfaction of Young Adults

    Ram, P., 22 Jul 2019.

    Research output: Contribution to conferencePaperpeer-review

  7. Published

    Inconspicuous Consumption – Exploring Purchase Motivations and Post Purchase Emotional Outcomes

    Ram, P., 2019.

    Research output: Contribution to conferencePaperpeer-review

  8. 2016
  9. Published

    A Comparative Study on Fashion Demand Forecasting Models with Multiple Sources of Uncertainty

    Ren, S., Chan, H. L. & Ram, P., 23 Apr 2016, In: Annals of Operations Research. 257, 1-2, p. 335-355 21 p.

    Research output: Contribution to journalArticlepeer-review

Publications highlights

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

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Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review