Dr Matti Jaakkola

Senior Lecturer in Marketing Management and Strategy

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Publications

  1. 2010
  2. Published

    Strategic marketing and business performance: A study in three European 'engineering countries'

    Jaakkola, M., Möller, K., Parvinen, P., Evanschitzky, H. & Mühlbacher, H., 1 Nov 2010, In: Industrial Marketing Management. 39, 8, p. 1300-1310 11 p.

    Research output: Contribution to journalArticlepeer-review

  3. 2013
  4. Published

    Marketing performance assessment systems and the business context

    Frösén, J., Tikkanen, H., Jaakkola, M. & Vassinen, A., 1 May 2013, In: European Journal of Marketing. 47, 5/6, p. 715-737 23 p.

    Research output: Contribution to journalArticlepeer-review

  5. 2014
  6. Published

    Market orientation, innovation capability and business performance: Insights from the global financial crisis

    Huhtala, J. P., Sihvonen, A., Frösén, J., Jaakkola, M. & Tikkanen, H., 1 Jan 2014, In: Baltic Journal of Management. 9, 2, p. 134-152 19 p.

    Research output: Contribution to journalArticlepeer-review

  7. 2015
  8. Published

    Various forms of value-based selling capability: Commentary on "Value-Based Selling: An Organizational Capability Perspective"

    Jaakkola, M., Frösén, J. & Tikkanen, H., 1 Jan 2015, In: Industrial Marketing Management. 45, 1, p. 113-114 2 p.

    Research output: Contribution to journalArticlepeer-review

  9. Published

    When an Intercultural Business Negotiation Fails: Comparing the Emotions and Behavioural Tendencies of Individualistic and Collectivistic Negotiators

    Luomala, H. T., Kumar, R., Singh, J. D. & Jaakkola, M., 1 May 2015, In: Group Decision and Negotiation. 24, 3, p. 537-561 25 p.

    Research output: Contribution to journalArticlepeer-review

  10. Published

    Effective forms of market orientation across the business cycle: A longitudinal analysis of business-to-business firms

    Frösén, J., Jaakkola, M., Churakova, I. & Tikkanen, H., 27 May 2015, In: Industrial Marketing Management. 52, p. 91-99 9 p.

    Research output: Contribution to journalArticlepeer-review

  11. 2016
  12. Published

    Editorial: Strategic marketing - new horizons in theory and research

    Rudd, J. M., Jaakkola, M. & Marshall, G. W., 1 Jan 2016, In: European Journal of Marketing. 50, 12, p. 2070-2076 7 p.

    Research output: Contribution to journalEditorialpeer-review

  13. Published

    What counts versus what can be counted: The complex interplay of market orientation and marketing performance measurement

    Frösén, J., Luoma, J., Jaakkola, M., Tikkanen, H. & Aspara, J., 1 May 2016, In: Journal of Marketing. 80, 3, p. 60-78 19 p.

    Research output: Contribution to journalArticlepeer-review

  14. Published

    Is more capability always beneficial for firm performance? Market orientation, core business process capabilities and business environment

    Jaakkola, M., Frösén, J., Tikkanen, H., Aspara, J., Vassinen, A. & Parvinen, P., 1 Sep 2016, In: Journal of Marketing Management. 32, 13-14, p. 1359-1385 27 p.

    Research output: Contribution to journalArticlepeer-review

  15. 2018
  16. Accepted/In press

    Artificial emotional intelligence: Using artificial intelligence to study feelings in customer experience

    Sidaoui, K., Burton, J. & Jaakkola, M., 20 Dec 2018, (Accepted/In press) Proceedings of QUIS16, the 16th International Research Symposium on Advancing Service Research and Practice! .

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

  17. 2019
  18. Accepted/In press

    USING ARTIFICIALLY INTELLIGENT CHATBOTS TO STUDY FEELINGS IN CUSTOMER EXPERIENCE

    Sidaoui, K., Burton, J. & Jaakkola, M., 15 Mar 2019, (Accepted/In press).

    Research output: Contribution to conferenceAbstractpeer-review

  19. Published

    Complementarity versus substitutability of dynamic and operational capabilities in B2B firms: A configurational approach

    Nagy, G., Jaakkola, M. & Koporcic, N., Nov 2019, In: Industrial Marketing Management. 83, p. 42-58

    Research output: Contribution to journalArticlepeer-review

  20. 2020
  21. Accepted/In press

    AI Feel You: Customer Experience Assessment via Chatbot Interviews

    Sidaoui, K., Jaakkola, M. & Burton, J., 21 Jun 2020, (Accepted/In press) In: Journal of Service Management.

    Research output: Contribution to journalArticlepeer-review

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