Dr Matti Jaakkola

Senior Lecturer in Marketing Management and Strategy

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Publications

  1. 2014
  2. Published

    Market orientation, innovation capability and business performance: Insights from the global financial crisis

    Huhtala, J. P., Sihvonen, A., Frösén, J., Jaakkola, M. & Tikkanen, H., 1 Jan 2014, In: Baltic Journal of Management. 9, 2, p. 134-152 19 p.

    Research output: Contribution to journalArticlepeer-review

  3. 2013
  4. Published

    Marketing performance assessment systems and the business context

    Frösén, J., Tikkanen, H., Jaakkola, M. & Vassinen, A., 1 May 2013, In: European Journal of Marketing. 47, 5/6, p. 715-737 23 p.

    Research output: Contribution to journalArticlepeer-review

  5. 2010
  6. Published

    Strategic marketing and business performance: A study in three European 'engineering countries'

    Jaakkola, M., Möller, K., Parvinen, P., Evanschitzky, H. & Mühlbacher, H., 1 Nov 2010, In: Industrial Marketing Management. 39, 8, p. 1300-1310 11 p.

    Research output: Contribution to journalArticlepeer-review

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