Dr Matti Jaakkola

Senior Lecturer in Marketing Management and Strategy

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Publications

  1. 2020
  2. Accepted/In press

    AI Feel You: Customer Experience Assessment via Chatbot Interviews

    Sidaoui, K., Jaakkola, M. & Burton, J., 21 Jun 2020, (Accepted/In press) In: Journal of Service Management.

    Research output: Contribution to journalArticlepeer-review

  3. 2019
  4. Published

    Complementarity versus substitutability of dynamic and operational capabilities in B2B firms: A configurational approach

    Nagy, G., Jaakkola, M. & Koporcic, N., Nov 2019, In: Industrial Marketing Management. 83, p. 42-58

    Research output: Contribution to journalArticlepeer-review

  5. Accepted/In press

    USING ARTIFICIALLY INTELLIGENT CHATBOTS TO STUDY FEELINGS IN CUSTOMER EXPERIENCE

    Sidaoui, K., Burton, J. & Jaakkola, M., 15 Mar 2019, (Accepted/In press).

    Research output: Contribution to conferenceAbstractpeer-review

  6. 2018
  7. Accepted/In press

    Artificial emotional intelligence: Using artificial intelligence to study feelings in customer experience

    Sidaoui, K., Burton, J. & Jaakkola, M., 20 Dec 2018, (Accepted/In press) Proceedings of QUIS16, the 16th International Research Symposium on Advancing Service Research and Practice! .

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

  8. 2016
  9. Published

    Is more capability always beneficial for firm performance? Market orientation, core business process capabilities and business environment

    Jaakkola, M., Frösén, J., Tikkanen, H., Aspara, J., Vassinen, A. & Parvinen, P., 1 Sep 2016, In: Journal of Marketing Management. 32, 13-14, p. 1359-1385 27 p.

    Research output: Contribution to journalArticlepeer-review

  10. Published

    What counts versus what can be counted: The complex interplay of market orientation and marketing performance measurement

    Frösén, J., Luoma, J., Jaakkola, M., Tikkanen, H. & Aspara, J., 1 May 2016, In: Journal of Marketing. 80, 3, p. 60-78 19 p.

    Research output: Contribution to journalArticlepeer-review

  11. Published

    Editorial: Strategic marketing - new horizons in theory and research

    Rudd, J. M., Jaakkola, M. & Marshall, G. W., 1 Jan 2016, In: European Journal of Marketing. 50, 12, p. 2070-2076 7 p.

    Research output: Contribution to journalEditorialpeer-review

  12. 2015
  13. Published

    Effective forms of market orientation across the business cycle: A longitudinal analysis of business-to-business firms

    Frösén, J., Jaakkola, M., Churakova, I. & Tikkanen, H., 27 May 2015, In: Industrial Marketing Management. 52, p. 91-99 9 p.

    Research output: Contribution to journalArticlepeer-review

  14. Published

    When an Intercultural Business Negotiation Fails: Comparing the Emotions and Behavioural Tendencies of Individualistic and Collectivistic Negotiators

    Luomala, H. T., Kumar, R., Singh, J. D. & Jaakkola, M., 1 May 2015, In: Group Decision and Negotiation. 24, 3, p. 537-561 25 p.

    Research output: Contribution to journalArticlepeer-review

  15. Published

    Various forms of value-based selling capability: Commentary on "Value-Based Selling: An Organizational Capability Perspective"

    Jaakkola, M., Frösén, J. & Tikkanen, H., 1 Jan 2015, In: Industrial Marketing Management. 45, 1, p. 113-114 2 p.

    Research output: Contribution to journalArticlepeer-review

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