Miss Liliane Abboud

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Publications

  1. 2019
  2. Published

    A Customer Engagement Literature Review and Research Directions

    Abboud, L., Bruce, H. & Burton, J., 2019, 22nd Academy of Marketing Science (AMS) World Marketing Congress, Edinburgh, UK, 9-12 July.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  3. Published

    Mapping the Dynamics Between Customer Engagement and Empowerment

    Abboud, L., Burton, J. & Bruce, H., 2019, Proceedings of QUIS16, Advancing Service Research and Practice, Karlstad, Sweden, 10-13 June.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution