Miss Liliane Abboud

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Overview

I am currently pursuing a PhD in Marketing at Alliance Manchester Business School. My research interests focus on customer engagement, customer experience and value co-creation. I am an Associate Fellow of the Higher Education Academy (HEA) and I have taught various marketing topics at undergraduate and Master levels at AMBS.

Education / academic qualifications

  • 2017 - Master of Science (MSc), Marketing & Strategy (with Distinction), The University of Warwick

Related information

Publications

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

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Activities

Activity: Participating in or organising event(s)Participating in a conference, workshop, exhibition, performance, inquiry, course etc

Activity: Participating in or organising event(s)Participating in a conference, workshop, exhibition, performance, inquiry, course etc

Activity: Participating in or organising event(s)Participating in a conference, workshop, exhibition, performance, inquiry, course etc

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