Dr John Byrom

Marketing

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Biography

John re-joined Manchester Business School (MBS) in 2012, having previously worked at Manchester School of Management, UMIST/MBS from 2003-2005. From 2005-2012 he was at the University of Tasmania, Australia. His time in Tasmania included a period as Head of the School of Management (2009-2011). 

John has extensive experience of teaching and learning, research, consultancy and administration in Business School settings. Much of his work in recent years has been in aspects of international and transnational education: including programme leadership and administration, quality assurance, external examining, and marketing and student recruitment. He has participated in programme validations and/or quality assurance exercises in the UK, Egypt, Kuwait, India, Singapore, Brazil and Uzbekistan, amongst others. He has taught in various locations across the UK, Australasia, East and South East Asia, the Middle East and North America. 

Until taking shared parental leave in 2017, John was Programme Director of the School’s BSc (Hons) Management degree which is delivered in Singapore in collaboration with the Singapore Institute of Management (SIM). As MBS’s Academic International Coordinator from 2012-2016, John was responsible for the School’s undergraduate international activities, including articulation agreements and new programme development.

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Administration and Consultancy

John has extensive experience of administration in higher education: as Programme Director, Graduate Research Coordinator, MBA Project Moderator, Deputy Head/Head of School and Associate Dean, amongst other roles. 

In addition, John has undertaken research and consultancy projects for a variety of public, private and third sector organisations. Clients have included Bury Metropolitan Borough Council, Manchester Academic Health Sciences Centre, P&O Shopping Centres, Skillsmart Retail, the Tasmanian Ambulance Service and the Toyota Motor Corporation. From 2014-2016, he was working on a project for the Churches Conservation Trust exploring aspects of marketing strategy and visitor engagement.

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