Dr Joanna Cartwright

Lecturer in Fashion Marketing & Branding

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Publications

  1. 2016
  2. Published

    Consumers' emotional responses to the Christmas TV advertising of four retail brands

    Cartwright, J., Mccormick, H. & Warnaby, G., 1 Mar 2016, In : Journal of Retailing and Consumer Services. 29, p. 82-91 9 p.

    Research output: Contribution to journalArticle

  3. 2014
  4. Published

    Analysing consumer’s emotional response to Christmas fashion TV advertising: A three year longitudinal study

    Cartwright, J. & Mccormick, H., Dec 2014, host publication.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  5. Published

    Analysing Consumers’ Emotional Response to Christmas Fashion TV Advertising: A three year longitudinal study

    Mccormick, H. & Cartwright, J., Dec 2014, host publication.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  6. Published

    Fashion retailing – past, present and future

    McCormick, H., Cartwright, J., Perry, P., Barnes, L., Lynch, S. & Ball, G., Dec 2014, In : Textile Progress. 46, 3, p. 227-321 95 p.

    Research output: Contribution to journalArticle

  7. Published

    The Influence of Hedonic and Utilitarian Motivations on Mobile Device Behaviour

    Mccormick, H., Cartwright, J. & Rowland, K., Oct 2014, host publication.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution