Prof Jamie Burton

Professor of Marketing

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Dr Jamie Burton is Professor of Marketing and is Associate Head of MSM Division for Teaching

Jamie has been Head of the Marketing Group and previously directed the MSc Marketing and MSc CCRM. Jamie won a team award for his teaching and teaches and supervises at every level: Executive Education to Undergraduate. Jamie is currently  supervisor to doctoral students Szu-Yao Chien and Karim Sidawi (researching customer experience via text mining social media content), doctoral student Lilliane Aboud (studying Customer Experience and Value) and DBA students, Scott Wagstaff (Motivators that drive evolution of servitization in teh upstream oil and gas industry) Edward Crowley (servitization in Japanese companies) and Dawn Holmes (Big Data & SMEs). Jamie has supervised 9 doctoral students to successful completion of their PhD including; Dr. Vishal Talwar (Dean of JRE management school, India), Dr. Marwan Khammash (University of Sussex), Dr. Malobi Kar (Said Business School) and Dr. Christopher Raddats (University of Liverpool, Management School).

Jamie gained a BSc Econ (Hons) and an MSc in International Economics, Banking and Finance from Cardiff Business School and a PhD from Manchester Business School (MBS) (Yorkshire Water Scholarship). From 2001-2003 he worked on retail consultancy projects as the Littlewoods post-doctoral fellow at MBS, before being appointed Lecturer and subsequently Senior Lecturer.

Jamie has held a wide variety of service roles, including retail manager for HMV. He has given a number of executive training presentations, been involved in various research and consulting projects at Alliance MBS and delivered invited presentations for Lancaster University Management School, the University of Maastricht, Shell, Vertex, the British Quality Foundation and the social housing sector. He is research director for the Customer Management Leadership Group and presents regularly to practitioners of customer management.

Jamie co-hosted the 2016 Spring Servitization Conference in Manchester and chaired, organised and ran the 1st CMLG academic-practitioner research with impact workshop: CEM & Big Data in January 2016 in Manchester, leading to a special section in the Journal of Services Marketing in March 2017. Jamie is hosting a second academic-practitioner workshop in Manchester in 2018.

Jamie has won a number of awards for his research and has over 100 publications at conferences and in journals including the Journal of Service Research and the International Journal of Operations and Production Management and is co-author of the book Converting Customer Value  published by Wiley. Jamie is currently researching in the areas of servitization and customer experience.

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