Dr Ilma Nur Chowdhury

Lecturer in Marketing

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Publications

  1. 2020
  2. Published

    Social Business Collaboration at the Bottom of the Pyramid: The Case of Orchestration

    Gold, S., Chowdhury, I., Huq, F. & Heinemann, K., 2020, In : Business Strategy and the Environment. 29, 1, p. 262-275 14 p.

    Research output: Contribution to journalArticle

  3. 2019
  4. Published

    Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys

    Hogreve, J., Wünderlich, N. V., Chowdhury, I. N., Fleischer, H., Mousavi, S., Rötzmeier-keuper, J. & Sousa, R., 2019, In : Journal of Business Research.

    Research output: Contribution to journalArticle

  5. 2018
  6. Published

    Managing and profiting from innovation in strategic networks

    Clennell, N., Zolkiewski, J., Raddats, C. & Chowdhury, I., 25 Apr 2018. 20 p.

    Research output: Contribution to conferencePaper

  7. 2017
  8. Published
  9. Published

    Managing and profiting from innovation in strategic networks

    Clennell, N., Zolkiewski, J., Raddats, C. & Chowdhury, I., 19 Jun 2017.

    Research output: Contribution to conferencePaper

  10. Published

    Developing social business partnerships to create sustainable value at the Bottom of the Pyramid

    Huq, F., Chowdhury, I. & Gold, S., 2017, Industrial Marketing and Purchasing Conference. Kuala Lumpur, Malaysia..

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  11. 2016
  12. Published

    Every Cloud Has a Silver Lining - Exploring the Dark Side of Value Co-creation in B2B Service Networks

    Chowdhury, I., Gruber, T. & Zolkiewski, J., May 2016, In : Industrial Marketing Management. 55, May, p. 97-109

    Research output: Contribution to journalArticle

  13. Published
  14. 2015
  15. Published

    Supply Chain Disturbances Assessment Model: Insights from High Value Engineering Supply Chain Sourcing Decisions

    Huq, F. A., Pawar, K., Subramanian, N. & Chowdhury, I. N., Jul 2015, host publication. EurOMA

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  16. Published

    A Cross-Cultural Comparison of Business Complaint Management Expectations

    Henneberg, S. C., Gruber, T., Reppel, A., Naude, P., Ashnai, B., Huber, F. & Chowdhury, I. N., 9 Jun 2015, In : Journal of Marketing Theory and Practice. 23, 3, p. 254-271 17 p.

    Research output: Contribution to journalArticle

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