Dr Ilma Nur Chowdhury
Lecturer in Marketing
Affiliations:
Postgraduate supervision opportunities
Ilma is interested in supervising research students in topics linked to the ones stated below. Ilma specialises in longitudinal and multiple case study-based qualitative research designs (utilising interviews/ focus groups/projective techniques/laddering/delphi technique).
Sustainability
Transformative services (vulnerable customers, BoP customers, digital healthcare)
Social innovation
Value creation at the bottom of the pyramid
Service management in emerging markets