Dr Ilma Nur Chowdhury

Senior Lecturer in Marketing

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Postgraduate supervision opportunities

Ilma is interested in supervising research students in topics linked to the ones stated below. Ilma specialises in longitudinal and multiple case study-based qualitative research designs (utilising interviews/ focus groups/projective techniques/laddering/delphi technique).


Transformative services (vulnerable customers, BoP customers, digital healthcare)

Social innovation 

Value creation at the bottom of the pyramid

Service management in emerging markets