Dr Ilma Nur Chowdhury

Lecturer in Marketing

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Overview

Biography

Ilma Nur Chowdhury is a Lecturer (Assistant Professor) in Marketing at Manchester Business School. She completed an MSc in Marketing (with Distinction) from MBS in 2008 and returned for her PhD here on a four-year MBS scholarship. Ilma also holds a Bachelor of Business Administration (Major: Marketing, Minor: Human Resources Management). She graduated as the valedictorian of her class from the Institute of Business Administration, University of Dhaka and was awarded the M.A.Taleb Gold Medal. While at university, she was one of the six global recipients of the ‘Jane M. Klausman Women in Business Scholarship’ awarded by Zonta International in 2005.

 

Ilma’s previous experience includes working as a manager in the Brands and Development function of Unilever Bangladesh where she was responsible for the brand Rexona (Sure) and later Surf Excel (Surf) and Vim (Cif). On completion of her MSc, she worked as a Lecturer in Marketing at the Institute of Business Administration, University of Dhaka and as a Visiting Lecturer at North South University Business School. She has also worked as a Research Associate at North South University on the Investment Climate research project funded by International Finance Corporation (World Bank Group).

Ilma holds an International Diploma in Teaching and Training (City and Guilds, London) and she is a Chartered Marketer (MCIM, Chartered Institute of Marketing).

Areas of expertise

  • H Social Sciences (General) - Social Sustainability, Value Co-creation, Transformative Services, B2B Services, Emerging Markets, Case Studies

Research Networks and Beacons

Keywords

  • value creation, sustainability, emerging markets, service recovery, service networks, transformative services, service management, industrial marketing management, Base of the Pyramid

Education / academic qualifications

  • Doctor of Business Administration, Alliance Manchester Business School - Management Science and Marketing Division
  • Master in Science, MSc Marketing, Alliance Manchester Business School - Management Science and Marketing Division
  • Bachelor of Science, Marketing, Human Resource Management, LocalizedString(id=76167781, text={en_GB=Institute of Business Administration, University of Dhaka})

Related information

Activities

Activity: Publication peer-review and editorial work typesPublication peer-review

Activity: Membership typesMembership of professional association

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