Prof Heiner Evanschitzky

Professor of Marketing

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Heiner Evanschitzky is Professor and Chair of Marketing at Alliance Manchester Business School, University of Manchester (UK). Heiner received his PhD and Habilitation from the University of Muenster (Germany). He held visiting positions in Switzerland, France, Australia and the US.

Heiner's research investigates interesting and relevant problems with an attempt to develop impactful conclusions. The current focus primarily lies in Retail Marketing/Management where he investigates technology in retailing, customer inspiration & store atmospherics, customer participation, relationship marketing, and profit chain models.

Heiner's work has been published in leading journals such as Journal of Marketing, Journal of Management, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, International Journal of Research in Marketing, and Journal of Product Innovation Management. Heiner currently serves as Associate Editor for the British Journal of Management.

Areas of expertise


  • marketing, retailing

Related information


Research output: Contribution to journalArticlepeer-review

Research output: Contribution to journalArticlepeer-review

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Media coverage and contribution

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