Prof Gary Davies

Emeritus Professor

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Student Theses

  1. 2018
  2. MEASURING BRAND IMAGE: PERSONIFICATION AND NON-PERSONIFICATION METHODS

    Author: Mete, M., 1 Aug 2018

    Supervisor: Davies, G. (Supervisor)

    UoM administered thesis: Phd

  3. 2014
  4. The effectiveness of Corporate Social Responsibility advertising as a buffer against negative publicity

    Author: Han, J. H., 31 Dec 2014

    Supervisor: Davies, G. (Supervisor) & Grimes, A. (Supervisor)

    UoM administered thesis: Phd

  5. Anti-Essentialist MarketingAn Alternative View of Consumers' Identity'

    Author: Dekel, O., 1 Aug 2014

    Supervisor: Davies, G. (Supervisor) & Newholm, T. (Supervisor)

    UoM administered thesis: Phd

  6. 2012
  7. Employee Views of Corporate Reputation and the Influence of the Psychological Contract

    Author: Xu, T., 1 Aug 2012

    Supervisor: Davies, G. (Supervisor)

    UoM administered thesis: Phd

  8. REPUTATION OF MALAYSIAN CAR BRANDS: COMPARING VIEWS OF CUSTOMERS AND DEALERS

    Author: Ismail, Z., 1 Aug 2012

    Supervisor: Chun, R. (Supervisor) & Davies, G. (Supervisor)

    UoM administered thesis: Phd