Prof Daniel Rigby


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Research interests

Specific research interests:

Keywords: Environmental, Food & Health Economics; Choice Experiments; Best Worst Scaling;  Preference Elicitation; Plagiarism; Contract Cheating; 

My research is mainly in the Economics of the Environment, Food, Health and Education - much of it concerning preferences, values and trade-offs.

A great deal of recent work involves Discrete Choice Experiments and Best Worst Scaling. This has led to research projects using those methods to elicit preferences in diverse contexts such as plagiarism, risk perception, employment and the training choices of junior doctors.

My research has been funded by inter alia ESRC, MRC, NERC, BBSRC, NIHR, FSA, Defra, DfID, CSIRO. Much of it is interdisciplinary leading to papers in journals such as World Development, Emerging Infectious Diseases, Epidemiology and Infection, and Risk Analysis.

My research has been published in a wide range of Economics journals including: Journal of Economic Behavior & Organization, Journal of Environmental Economics & Management, American Journal of Agricultural Economics, Environmental & Resource Economics, European Review of Agricultural Economics,  Ecological Economics  and Managerial & Decision Economics. 

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ResearcherID summary

 Current Research Projects:  

  • Economics of Food Allergies and Food Sensitivities.  Funded by the Food Standards Agency the project investigates the economic value of the burden caused by Food Allergies, Sensitivities and Coeliac disease.
  • Economics of Foodborne Illness.  Working with Resources for the Future (RFF) and USDA Economic Research Service investigating the economic value of the disease burden of foodborne disease in the USA using QALY and WTP measures.


Recent Research Projects:  

  • Enigma Sources, Seasonality, Transmission and Control: Campylobacter and human behaviour in a changing environment.   A 5 year project on the Campylobacter pathogen funded by MRC/NERC/ESRC/BBSRC.
  • GP Recruitment  An NIHR project investigating junior doctor's training choices and the factors behind under-recruitment to General Practice.
  • Economics of Foodborne Illness (EFBI) Funded by the Food Standards Agency the project investigated the economic value of the disease burden of foodborne disease using QALY and WTP measures.



Research and projects