Dr Charles Cui

Honorary Senior Lecturer

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Publications

  1. 2018
  2. Published

    Brand addiction: Exploring the concept and its definition through an experiential lens

    Cui, C., Mrad, M. & Hogg, M. K., Jun 2018, In: Journal of Business Research. 87, p. 118-127

    Research output: Contribution to journalArticlepeer-review

  3. Published

    Subjective Social Inclusion: A Conceptual Critique for Socially Inclusive Marketing

    Licsandru, T. & Cui, C., Jan 2018, In: Journal of Business Research. 82, p. 330-339

    Research output: Contribution to journalArticlepeer-review

  4. 2017
  5. Published

    Brand Addiction: Conceptualisation and Scale Development

    Mrad, M. & Cui, C., 1 Dec 2017, In: European Journal of Marketing.. 51, 11-12

    Research output: Contribution to journalArticlepeer-review

  6. Published

    Asia’s materialists: Reconciling collectivism and materialism

    Awanis, S., Schlegelmilch, B. B. & Cui, C., Nov 2017, In: Journal of International Business Studies. 48, 8, p. 964-991

    Research output: Contribution to journalArticlepeer-review

  7. Published

    Brand addiction and compulsive buying: A tale of two addictive behaviors

    Cui, C. & Mrad, M., 2017, International Consumer Brand Relationship Conference. Porto, Portugal

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

  8. Published

    Inclusive marketing communications: An investigation of ethnic consumer wellbeing in the multicultural marketplace

    Licsandru, T. & Cui, C., 2017, Academy of Marketing.

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

  9. 2016
  10. Published

    An exploratory study on consumers’ perceptions of mono- and multi-ethnic marketing

    Licsandru, T. & Cui, C., Jul 2016, Proceedings of 2016 Academy of Marketing Science World Marketing Congress, July 19-23 2016, Paris, France..

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

  11. Published

    The roles of brand addiction in achieving appearance esteem and life happiness in fashion consumption: an abstract

    Mrad, M. & Cui, C., Jul 2016, Marketing at the confluence between entertainment and analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) world Marketing Congress, July 19-23 Paris, France. Springer Nature, p. 1269-1270 (Developments in marketing science: Proceedings of the Academy of Marketing Scoence).

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

  12. Published

    Ethnic marketing to the global millennial consumers: Challenges and opportunities

    Licsandru, T. & Cui, C., Jun 2016, Proceedings of 2016 Royal Bank International Research Conference, June 24-26, Wuxi, China..

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

  13. Published

    An exploratory study of the language effect on cross-cultural marketing

    Licsandru, T. & Cui, C., May 2016, Proceedings of 2016 Academy of Marketing Science Annual Conference, May 18 – May 20 at Walt Disney World in Lake Buena Vista, Florida..

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

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