Reputation and Economic Performance: The Competitive Strategies of Medieval English Towns, 1250-1500: Reputation was essential to the establishment of towns in the middle ages, and continued to play a crucial part in their growth. Urbanisation fuelled competition between towns, with each town seeking to extend its economic and political influence over that of its neighbours and rivals. This project develops a framework encompassing six dimensions of reputation and seven audiences to which those dimensions were communicated. The framework is applied to London, Norwich, Bristol, Leicester and York in the period 1250-1500. A single-authored monograph on the topic is currently under preparation.
Property Markets in Medieval England: Enterprise and Urban Development: Property investment is of great contemporary concern, yet relatively little attention has been paid to the historic origins of the property market or its place in the commercialisation of the English economy. This project applies qualitative and quantitative analysis to the original medieval rent rolls and deeds. Each town examined has a unique data set which is created directly from the primary sources. This project originated from Casson’s research fellowship at the Ashmolean Museum, University of Oxford. Collaborators: Prof Mark Casson (Reading), Dr John S. Lee (York), Katie Phillips (Reading) and Dr Bernadette McCooey
Heritage, Enterprise and Economic Resilience: This project explores how museums and galleries can improve a city's competitiveness in product design and enhance civic identity. In collaboration with colleagues from the social sciences, it considers those issues from a historical and contemporary perspective. Casson is particularly interested in the support provided by entrepreneurs, both financially and through the donation of objects, to civic museums and galleries. This project has received funding from the Alliance Business School Research Support Fund, for which Casson was Principal Investigator. Collaborators: Mr Jonathan Aylen, Dr Kieron Flanagan, Prof Joseph Lampel and Prof Bruce Tether (University of Manchester); Prof Peter Miskell (University of Reading) and Prof Teresa da Silva Lopes (University of York)