Dr Jamie Burton

Senior Lecturer

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Dr Jamie Burton is a Senior Lecturer (Associate Professor) in Marketing and is Associate Head of MSM Division for Teaching

Jamie was Head of the Marketing Group- Dec 2013 to Aug 2015, when he took study leave. He directed the MSc Marketing from 2006-2008 and MSc CCRM + MSc Marketing from 2009-2011. Jamie won a team award for his teaching and teaches and supervises at every level: Executive Education to Undergraduate. Jamie is currently  supervisor to doctoral student Szu-Yao Chien (researching customer experience via text mining social media content) and DBA students, Scott Wagstaff (Motivators that drive evolution of servitization in teh upstream oil and gas industry) Edward Crowley (servitization in Japanese companies) and Dawn Holmes (Big Data & SMEs). Jamie has supervised 9 doctoral students to successful completion of their PhD including; Dr. Vishal Talwar (Dean of JRE management school, India), Dr. Marwan Khammash (University of Sussex), Dr. Malobi Kar (Said Business School) and Dr. Christopher Raddats (University of Liverpool, Management School).

Jamie gained a BSc Econ (Hons) and an MSc in International Economics, Banking and Finance from Cardiff Business School and a PhD from Manchester Business School (MBS) (Yorkshire Water Scholarship). From 2001-2003 he worked on retail consultancy projects as the Littlewoods post-doctoral fellow at MBS, before being appointed Lecturer and subsequently Senior Lecturer.

Jamie has held a wide variety of service roles, including retail manager for HMV. He has given a number of executive training presentations, been involved in various research and consulting projects at Alliance MBS and delivered invited presentations for Lancaster University Management School, the University of Maastricht, Shell, Vertex, the British Quality Foundation and the social housing sector. He is research director for the Customer Management Leadership Group and presents regularly to practitioners of customer management.

Jamie co-hosted the 2016 Spring Servitization Conference in Manchester and chaired, organised and ran the 1st CMLG academic-practitioner research with impact workshop: CEM & Big Data in January 2016 in Manchester, leading to a special section in the Journal of Services Marketing in March 2017.

Jamie has over 100 academic publications at conferences and in journals including the Journal of Service Research and the International Journal of Operations and Production Management and is co-author of the book Converting Customer Value  published by Wiley.

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Research output: Chapter in Book/Report/Conference proceedingConference contribution

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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