Dr Alex Gunz

Lecturer in Marketing

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Student Theses

  1. 2019
  2. Persuading Consumers with Differing Values to Increase Their Ethical Purchasing Intentions: A Theoretical Re-Conceptualization and Experiment

    Author: Bodell, R., 1 Aug 2019

    Supervisor: Cui, C. (Supervisor) & Gunz, A. (Supervisor)

    UoM administered thesis: Doctor of Business Administration

  3. 2018
  4. Consumer Evaluations of Services in International Markets: A Comparison of Developed and Emerging Market Consumers

    Author: Chukwuagozie, E., 1 Aug 2018

    Supervisor: Kang, J. (Supervisor) & Gunz, A. (Supervisor)

    UoM administered thesis: Phd

  5. 2016
  6. Assessing the Impact of Internal Market Orientation (IMO) on the Firm's Performance

    Author: Mohiuddin Babu, M., 31 Dec 2016

    Supervisor: Kang, J. (Supervisor) & Gunz, A. (Supervisor)

    UoM administered thesis: Phd

  7. 2013
  8. Youth Vulnerability and Susceptibility to Credit Card Misuse and Indebtedness: A Cross-Country Exploration

    Author: Awanis, S., 31 Dec 2013

    Supervisor: Cui, C. (Supervisor) & Gunz, A. (Supervisor)

    UoM administered thesis: Phd