Dr Alex Gunz

Lecturer in Marketing

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Research interests

Dr. Gunz is interested in consumer's experience of the world - how they use consumption to cope with shocks, to thrive and be happy. He is interested in how these things go right and how they go wrong, and how businesses can have a role in these things through what they put into the market, and the ways they communicate about them.

consumer psychology, motivation, happiness, well-being, identity


Research and projects

No current projects are available for public display