The demand for a design paradigm which enables better decisions through a dynamic process of a product life-cycle (design to decommission) is flourishing the System Engineering community. The reason for this significance is that a product, which meets the design requirements, does not consistently provide the most successful solution for the producers, customers, and consumers. The systems engineering community has attempted to address this gap by establishing the attributes of decision makers and their utilities to produce design merits of the product. Most literatures outline the principle of VCD and perhaps provide an oversimplified example to help explain the concept. However, none of those provide a comprehensive exploration of the actual design philosophy with the support of a relevant design example backed by real data. Therefore, the detail exploration and the linkage of the building blocks within the VCD framework is not described anywhere. As a consequence, this paper attempts to explore VCD to show the linkages of the building blocks within the framework through the support of a product life cycle as a design example. Moreover, discusses how the utility links to the overall design value.