This article investigates the factors that drive governments to pay attention to gender equality issues and place them upon executive agendas. In line with studies of the dynamics of issue attention, which demonstrate the importance of investigating variability in the attention policy makers give to issue demands across policy domains, this article argues that policy issues related to gender equality are multidimensional and patterns in executive attention vary across the different types of gender issues. Multidimensionality of gender equality issues reflects different dynamics in agenda‐setting as different issues invoke contrasting constellations of political representation, institutional friction and veto points. To investigate this variation, this article proposes a twofold distinction between class‐based and status‐based gender equality issues and assesses the validity of three sets of explanations for when gender issues succeed in reaching executive agendas: women in politics, party ideology and economic performance. Drawing on governmental attention datasets from the Comparative Agendas Project, a systematic comparative quantitative analysis of the determinants of gender equality issue attention in five Western European countries is conducted. The main findings confirm that the mechanisms through which different types of gender equality issues gain executive attention differ according to the kind of the gender equality demand. Costly class‐based gender equality issues are more likely to receive executive attention when the economy is performing well, when there is a strong presence of Social Democrats and when there is a high proportion of female MPs. In contrast, economic performance, party politics and women's parliamentary presence do not seem to exert any impact on status‐based issues. Instead, critical actors in the government seem to be the strongest driver for attention over this second type of gender equality issue. This study contributes a gendered dimension to the policy agendas scholarship, adding theoretical and empirical depth to the understanding of how non‐core issues secure their place on full governmental agendas. By focusing on how to secure governmental attention for gender equality issues, the article makes a major contribution to understanding the initial genesis of gender equality policies.