The effect of prior knowledge and decision-making style on the online purchase decision-making process: A typology of consumer shopping behaviourCitation formats

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The effect of prior knowledge and decision-making style on the online purchase decision-making process: A typology of consumer shopping behaviour. / Karimi, Sahar; Papamichail, K Nadia; Holland, C.P.

In: Decision Support Systems, Vol. 77, 17.07.2015, p. 137-147.

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@article{e196e7fab10b41cc99438e3419e11230,
title = "The effect of prior knowledge and decision-making style on the online purchase decision-making process: A typology of consumer shopping behaviour",
abstract = "This paper provides an empirical typology of online decision-making purchasing behaviour. The study explores how the online purchase process is affected by individual decision-making style and knowledge of product. Drawing from the decision analysis and consumer behaviour literatures, we present a typology of online purchase decision-making behaviour and introduce four archetypes of online consumers. A number of experiments have been conducted in two online settings: retail banking and mobile networks. Based on an extensive video analysis, we have captured four process-related dimensions (number of cycles, duration, number of alternatives and number of criteria) using a business process modelling approach. Significant differences in all process-related dimensions were found across the four archetypes. The study improves understanding of the different types of online consumers and their process outcomes. The findings are useful for online retailers seeking to improve the way they support the four archetypes of online shoppers throughout the decision-making purchasing process.",
keywords = "B2C E-commerce, online shopping, online purchase decision-making processes",
author = "Sahar Karimi and Papamichail, {K Nadia} and C.P. Holland",
year = "2015",
month = jul,
day = "17",
doi = "10.1016/j.dss.2015.06.004",
language = "English",
volume = "77",
pages = "137--147",
journal = "Decision Support Systems",
issn = "0167-9236",
publisher = "Elsevier BV",

}

RIS

TY - JOUR

T1 - The effect of prior knowledge and decision-making style on the online purchase decision-making process: A typology of consumer shopping behaviour

AU - Karimi, Sahar

AU - Papamichail, K Nadia

AU - Holland, C.P.

PY - 2015/7/17

Y1 - 2015/7/17

N2 - This paper provides an empirical typology of online decision-making purchasing behaviour. The study explores how the online purchase process is affected by individual decision-making style and knowledge of product. Drawing from the decision analysis and consumer behaviour literatures, we present a typology of online purchase decision-making behaviour and introduce four archetypes of online consumers. A number of experiments have been conducted in two online settings: retail banking and mobile networks. Based on an extensive video analysis, we have captured four process-related dimensions (number of cycles, duration, number of alternatives and number of criteria) using a business process modelling approach. Significant differences in all process-related dimensions were found across the four archetypes. The study improves understanding of the different types of online consumers and their process outcomes. The findings are useful for online retailers seeking to improve the way they support the four archetypes of online shoppers throughout the decision-making purchasing process.

AB - This paper provides an empirical typology of online decision-making purchasing behaviour. The study explores how the online purchase process is affected by individual decision-making style and knowledge of product. Drawing from the decision analysis and consumer behaviour literatures, we present a typology of online purchase decision-making behaviour and introduce four archetypes of online consumers. A number of experiments have been conducted in two online settings: retail banking and mobile networks. Based on an extensive video analysis, we have captured four process-related dimensions (number of cycles, duration, number of alternatives and number of criteria) using a business process modelling approach. Significant differences in all process-related dimensions were found across the four archetypes. The study improves understanding of the different types of online consumers and their process outcomes. The findings are useful for online retailers seeking to improve the way they support the four archetypes of online shoppers throughout the decision-making purchasing process.

KW - B2C E-commerce

KW - online shopping

KW - online purchase decision-making processes

U2 - 10.1016/j.dss.2015.06.004

DO - 10.1016/j.dss.2015.06.004

M3 - Article

VL - 77

SP - 137

EP - 147

JO - Decision Support Systems

JF - Decision Support Systems

SN - 0167-9236

ER -