Shopping missions: An analytical method for the identification of shopper need statesCitation formats

Standard

Shopping missions: An analytical method for the identification of shopper need states. / Sarantopoulos, Panagiotis; Theotokis, Aristeidis; Pramatari, Katerina; Doukidis, Georgios.

In: Journal of Business Research, Vol. 69, No. 3, 03.2016, p. 1043-1052.

Research output: Contribution to journal › Article › peer-review

Harvard

Sarantopoulos, P, Theotokis, A, Pramatari, K & Doukidis, G 2016, 'Shopping missions: An analytical method for the identification of shopper need states', Journal of Business Research, vol. 69, no. 3, pp. 1043-1052. https://doi.org/10.1016/j.jbusres.2015.08.017

APA

Sarantopoulos, P., Theotokis, A., Pramatari, K., & Doukidis, G. (2016). Shopping missions: An analytical method for the identification of shopper need states. Journal of Business Research, 69(3), 1043-1052. https://doi.org/10.1016/j.jbusres.2015.08.017

Vancouver

Sarantopoulos P, Theotokis A, Pramatari K, Doukidis G. Shopping missions: An analytical method for the identification of shopper need states. Journal of Business Research. 2016 Mar;69(3):1043-1052. https://doi.org/10.1016/j.jbusres.2015.08.017

Author

Sarantopoulos, Panagiotis ; Theotokis, Aristeidis ; Pramatari, Katerina ; Doukidis, Georgios. / Shopping missions: An analytical method for the identification of shopper need states. In: Journal of Business Research. 2016 ; Vol. 69, No. 3. pp. 1043-1052.

Bibtex

@article{cb9a3c5e372041d694ba2af380a3b545,
title = "Shopping missions: An analytical method for the identification of shopper need states",
abstract = "Shoppers enter stores to meet diverse need states, such as getting a soft drink and a bag of potato chips for immediate consumption or purchasing ingredients for meals to make on the same day. The present article introduces the concept of a shopping mission that can be identified by the complementarity and sales affinity among the balanced number of product categories in trips with relatively concrete goals. The authors develop an analytical method to identify several shopping missions at the store level and demonstrate the utility, validity, and replicability of this method using a data set with 4 million baskets from a multinational supermarket chain. The authors also provide evidence that the identification of shopping missions offers a wealth of opportunities for targeted shopper marketing activities",
author = "Panagiotis Sarantopoulos and Aristeidis Theotokis and Katerina Pramatari and Georgios Doukidis",
year = "2016",
month = mar,
doi = "10.1016/j.jbusres.2015.08.017",
language = "English",
volume = "69",
pages = "1043--1052",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier BV",
number = "3",

}

RIS

TY - JOUR

T1 - Shopping missions: An analytical method for the identification of shopper need states

AU - Sarantopoulos, Panagiotis

AU - Theotokis, Aristeidis

AU - Pramatari, Katerina

AU - Doukidis, Georgios

PY - 2016/3

Y1 - 2016/3

N2 - Shoppers enter stores to meet diverse need states, such as getting a soft drink and a bag of potato chips for immediate consumption or purchasing ingredients for meals to make on the same day. The present article introduces the concept of a shopping mission that can be identified by the complementarity and sales affinity among the balanced number of product categories in trips with relatively concrete goals. The authors develop an analytical method to identify several shopping missions at the store level and demonstrate the utility, validity, and replicability of this method using a data set with 4 million baskets from a multinational supermarket chain. The authors also provide evidence that the identification of shopping missions offers a wealth of opportunities for targeted shopper marketing activities

AB - Shoppers enter stores to meet diverse need states, such as getting a soft drink and a bag of potato chips for immediate consumption or purchasing ingredients for meals to make on the same day. The present article introduces the concept of a shopping mission that can be identified by the complementarity and sales affinity among the balanced number of product categories in trips with relatively concrete goals. The authors develop an analytical method to identify several shopping missions at the store level and demonstrate the utility, validity, and replicability of this method using a data set with 4 million baskets from a multinational supermarket chain. The authors also provide evidence that the identification of shopping missions offers a wealth of opportunities for targeted shopper marketing activities

U2 - 10.1016/j.jbusres.2015.08.017

DO - 10.1016/j.jbusres.2015.08.017

M3 - Article

VL - 69

SP - 1043

EP - 1052

JO - Journal of Business Research

JF - Journal of Business Research

SN - 0148-2963

IS - 3

ER -