Servitization: A contemporary thematic review of four major research streamsCitation formats

  • Authors:
  • Christopher Raddats
  • Christian Kowalkowski
  • Ornella Benedettini
  • Jamie Burton
  • Heiko Gebauer

Standard

Servitization: A contemporary thematic review of four major research streams. / Raddats, Christopher; Kowalkowski, Christian; Benedettini, Ornella; Burton, Jamie; Gebauer, Heiko.

In: Industrial Marketing Management, 26.04.2019.

Research output: Contribution to journalArticle

Harvard

Raddats, C, Kowalkowski, C, Benedettini, O, Burton, J & Gebauer, H 2019, 'Servitization: A contemporary thematic review of four major research streams' Industrial Marketing Management. https://doi.org/10.1016/j.indmarman.2019.03.015

APA

Raddats, C., Kowalkowski, C., Benedettini, O., Burton, J., & Gebauer, H. (2019). Servitization: A contemporary thematic review of four major research streams. Industrial Marketing Management. https://doi.org/10.1016/j.indmarman.2019.03.015

Vancouver

Raddats C, Kowalkowski C, Benedettini O, Burton J, Gebauer H. Servitization: A contemporary thematic review of four major research streams. Industrial Marketing Management. 2019 Apr 26. https://doi.org/10.1016/j.indmarman.2019.03.015

Author

Raddats, Christopher ; Kowalkowski, Christian ; Benedettini, Ornella ; Burton, Jamie ; Gebauer, Heiko. / Servitization: A contemporary thematic review of four major research streams. In: Industrial Marketing Management. 2019.

Bibtex

@article{f5745cf7a98e4c978a97e82331b2cd4f,
title = "Servitization: A contemporary thematic review of four major research streams",
abstract = "Servitization describes the addition of services to manufacturers’ core product offerings to create additional customer value. This study aims to identify the key themes and research priorities in this body of literature over thirteen years from 2005 and 2017, based on four major research streams (general management, marketing, operations, and service management). Prior multi-theme literature reviews have focused on operations journals, overlooking important work in other streams, particularly marketing. Informed by a systematic literature review of 219 papers, the study identifies five main themes: service offerings; strategy and structure; motivations and performance; resources and capabilities; service processes. Within each theme, gaps in the literature are identified and eleven research priorities presented to provide a research agenda. The review shows that the literature on servitization has evolved significantly in recent years, becoming increasingly diverse. A recent noteworthy topic is the use of digital technologies, which may be indicative of the increasing relevance of technological developments to manufacturers’ service activities. Our review highlights that there are still some fundamental aspects of servitization that warrant further research, primarily the need to replace the focal-manufacturer perspective of early research with a multi-actor perspective that highlights the important role of relationships with existing actors such customers, intermediaries, suppliers and potentially new actors as a result of technological developments.",
keywords = "Digital servitization, Manufacturer, Servitization, Service infusion, Service maturation, Solutions",
author = "Christopher Raddats and Christian Kowalkowski and Ornella Benedettini and Jamie Burton and Heiko Gebauer",
year = "2019",
month = "4",
day = "26",
doi = "10.1016/j.indmarman.2019.03.015",
language = "English",
journal = "Industrial Marketing Management",
issn = "0019-8501",
publisher = "Elsevier BV",

}

RIS

TY - JOUR

T1 - Servitization: A contemporary thematic review of four major research streams

AU - Raddats, Christopher

AU - Kowalkowski, Christian

AU - Benedettini, Ornella

AU - Burton, Jamie

AU - Gebauer, Heiko

PY - 2019/4/26

Y1 - 2019/4/26

N2 - Servitization describes the addition of services to manufacturers’ core product offerings to create additional customer value. This study aims to identify the key themes and research priorities in this body of literature over thirteen years from 2005 and 2017, based on four major research streams (general management, marketing, operations, and service management). Prior multi-theme literature reviews have focused on operations journals, overlooking important work in other streams, particularly marketing. Informed by a systematic literature review of 219 papers, the study identifies five main themes: service offerings; strategy and structure; motivations and performance; resources and capabilities; service processes. Within each theme, gaps in the literature are identified and eleven research priorities presented to provide a research agenda. The review shows that the literature on servitization has evolved significantly in recent years, becoming increasingly diverse. A recent noteworthy topic is the use of digital technologies, which may be indicative of the increasing relevance of technological developments to manufacturers’ service activities. Our review highlights that there are still some fundamental aspects of servitization that warrant further research, primarily the need to replace the focal-manufacturer perspective of early research with a multi-actor perspective that highlights the important role of relationships with existing actors such customers, intermediaries, suppliers and potentially new actors as a result of technological developments.

AB - Servitization describes the addition of services to manufacturers’ core product offerings to create additional customer value. This study aims to identify the key themes and research priorities in this body of literature over thirteen years from 2005 and 2017, based on four major research streams (general management, marketing, operations, and service management). Prior multi-theme literature reviews have focused on operations journals, overlooking important work in other streams, particularly marketing. Informed by a systematic literature review of 219 papers, the study identifies five main themes: service offerings; strategy and structure; motivations and performance; resources and capabilities; service processes. Within each theme, gaps in the literature are identified and eleven research priorities presented to provide a research agenda. The review shows that the literature on servitization has evolved significantly in recent years, becoming increasingly diverse. A recent noteworthy topic is the use of digital technologies, which may be indicative of the increasing relevance of technological developments to manufacturers’ service activities. Our review highlights that there are still some fundamental aspects of servitization that warrant further research, primarily the need to replace the focal-manufacturer perspective of early research with a multi-actor perspective that highlights the important role of relationships with existing actors such customers, intermediaries, suppliers and potentially new actors as a result of technological developments.

KW - Digital servitization

KW - Manufacturer

KW - Servitization

KW - Service infusion

KW - Service maturation

KW - Solutions

U2 - 10.1016/j.indmarman.2019.03.015

DO - 10.1016/j.indmarman.2019.03.015

M3 - Article

JO - Industrial Marketing Management

JF - Industrial Marketing Management

SN - 0019-8501

ER -