Motivations of the ethical consumerCitation formats

  • Authors:
  • Peter McGoldrick
  • Oliver M. Freestone

Standard

Motivations of the ethical consumer. / McGoldrick, Peter; Freestone, Oliver M.

In: Journal of Business Ethics, Vol. 79, No. 4, 06.2008, p. 445-467.

Research output: Contribution to journalArticle

Harvard

McGoldrick, P & Freestone, OM 2008, 'Motivations of the ethical consumer' Journal of Business Ethics, vol. 79, no. 4, pp. 445-467. https://doi.org/10.1007/s10551-007-9409-1

APA

McGoldrick, P., & Freestone, O. M. (2008). Motivations of the ethical consumer. Journal of Business Ethics, 79(4), 445-467. https://doi.org/10.1007/s10551-007-9409-1

Vancouver

McGoldrick P, Freestone OM. Motivations of the ethical consumer. Journal of Business Ethics. 2008 Jun;79(4):445-467. https://doi.org/10.1007/s10551-007-9409-1

Author

McGoldrick, Peter ; Freestone, Oliver M. / Motivations of the ethical consumer. In: Journal of Business Ethics. 2008 ; Vol. 79, No. 4. pp. 445-467.

Bibtex

@article{d8a089431974476e92a86abda4150387,
title = "Motivations of the ethical consumer",
abstract = "There are strong indications that many consumers are switching towards more socially and environmentally responsible products and services, reflecting a shift in consumer values indicated in several countries. However, little is known about the motives that drive some toward, or deter others from, higher levels of ethical concern and action in their purchasing decisions. Following a qualitative investigation using ZMET and focus group discussions, a questionnaire was developed and administered to a representative sample of consumers; nearly 1,000 usable questionnaires were collected. The degree of awareness, concern and action regarding 16 ethical issues was quantified, using a measure developed from the Stages of Change concept within the Transtheoretical model. Motivations for ethical behaviour, in relation to each individual's most salient ethical issue, were investigated using initially 22 motive statements within the framework of the Decisional Balance Scale (DBS). The findings suggest that the DBS and Stages model have an explanatory value within the ethical decision-making context, and that the motives identified do reflect the Decisional Balance Constructs. Indeed the study suggests that respondents' motivational attitudes are a function of their stage of ethical awareness, concern and action. Therefore, the Decisional Balance Scale may well prove useful for designing appropriate interventions and communications to facilitate movement towards more ethical decision-making. These findings yield strategic insight for communicating messages to ethical consumers and for better understanding their purchasing decisions. {\circledC} 2007 Springer Science+Business Media B.V.",
keywords = "Decisional balance scale, Ethical consumers, Ethical motives, Stages models, Transtheoretical model",
author = "Peter McGoldrick and Freestone, {Oliver M.}",
year = "2008",
month = "6",
doi = "10.1007/s10551-007-9409-1",
language = "English",
volume = "79",
pages = "445--467",
journal = "Journal of Business Ethics",
issn = "0167-4544",
publisher = "Springer Nature",
number = "4",

}

RIS

TY - JOUR

T1 - Motivations of the ethical consumer

AU - McGoldrick, Peter

AU - Freestone, Oliver M.

PY - 2008/6

Y1 - 2008/6

N2 - There are strong indications that many consumers are switching towards more socially and environmentally responsible products and services, reflecting a shift in consumer values indicated in several countries. However, little is known about the motives that drive some toward, or deter others from, higher levels of ethical concern and action in their purchasing decisions. Following a qualitative investigation using ZMET and focus group discussions, a questionnaire was developed and administered to a representative sample of consumers; nearly 1,000 usable questionnaires were collected. The degree of awareness, concern and action regarding 16 ethical issues was quantified, using a measure developed from the Stages of Change concept within the Transtheoretical model. Motivations for ethical behaviour, in relation to each individual's most salient ethical issue, were investigated using initially 22 motive statements within the framework of the Decisional Balance Scale (DBS). The findings suggest that the DBS and Stages model have an explanatory value within the ethical decision-making context, and that the motives identified do reflect the Decisional Balance Constructs. Indeed the study suggests that respondents' motivational attitudes are a function of their stage of ethical awareness, concern and action. Therefore, the Decisional Balance Scale may well prove useful for designing appropriate interventions and communications to facilitate movement towards more ethical decision-making. These findings yield strategic insight for communicating messages to ethical consumers and for better understanding their purchasing decisions. © 2007 Springer Science+Business Media B.V.

AB - There are strong indications that many consumers are switching towards more socially and environmentally responsible products and services, reflecting a shift in consumer values indicated in several countries. However, little is known about the motives that drive some toward, or deter others from, higher levels of ethical concern and action in their purchasing decisions. Following a qualitative investigation using ZMET and focus group discussions, a questionnaire was developed and administered to a representative sample of consumers; nearly 1,000 usable questionnaires were collected. The degree of awareness, concern and action regarding 16 ethical issues was quantified, using a measure developed from the Stages of Change concept within the Transtheoretical model. Motivations for ethical behaviour, in relation to each individual's most salient ethical issue, were investigated using initially 22 motive statements within the framework of the Decisional Balance Scale (DBS). The findings suggest that the DBS and Stages model have an explanatory value within the ethical decision-making context, and that the motives identified do reflect the Decisional Balance Constructs. Indeed the study suggests that respondents' motivational attitudes are a function of their stage of ethical awareness, concern and action. Therefore, the Decisional Balance Scale may well prove useful for designing appropriate interventions and communications to facilitate movement towards more ethical decision-making. These findings yield strategic insight for communicating messages to ethical consumers and for better understanding their purchasing decisions. © 2007 Springer Science+Business Media B.V.

KW - Decisional balance scale

KW - Ethical consumers

KW - Ethical motives

KW - Stages models

KW - Transtheoretical model

U2 - 10.1007/s10551-007-9409-1

DO - 10.1007/s10551-007-9409-1

M3 - Article

VL - 79

SP - 445

EP - 467

JO - Journal of Business Ethics

JF - Journal of Business Ethics

SN - 0167-4544

IS - 4

ER -