Financial untouchability: a polysemic narrative of digital financial inclusion in Modi’s India

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India’s post-GFC digital financial inclusion project has been conveyed by an officially constructed polysemic narrative that connotes three distinctive semantic fields: a) post-colonial Indian developmental policies; b) post-GFC financialising neoliberal financial inclusion programmes; and c) traditional Hindu religious values of money and wealth. By assembling a semiological conceptual toolbox from the works of Barthes, Eco and Ricouer we analyse this specific phenomenon of polysemy in India’s financial inclusion narrative. Based on our findings we develop an argument for a connotative approach to economic discourses as a possible alternative to metonymic understanding of the relationship between language and things in studying markets, economy, and neoliberal policies.

Bibliographical metadata

Original languageEnglish
JournalJournal of Cultural Economy
Issue number1
Early online date15 Jun 2021
Publication statusPublished - 1 Jan 2022

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