Experiential marketing and the changing nature of extraordinary experiences in post-postmodern consumer cultureCitation formats

Standard

Experiential marketing and the changing nature of extraordinary experiences in post-postmodern consumer culture. / Skandalis, Alexandros; Byrom, John; Banister, Emma.

In: Journal of Business Research, Vol. 97, 04.2019, p. 43-50.

Research output: Contribution to journalArticle

Harvard

APA

Vancouver

Author

Skandalis, Alexandros ; Byrom, John ; Banister, Emma. / Experiential marketing and the changing nature of extraordinary experiences in post-postmodern consumer culture. In: Journal of Business Research. 2019 ; Vol. 97. pp. 43-50.

Bibtex

@article{00e3a3326ff7413ebf9f7801289efb0f,
title = "Experiential marketing and the changing nature of extraordinary experiences in post-postmodern consumer culture",
abstract = "Prior experiential marketing research suggests that extraordinary consumptionexperiences take place within antistructural frames, i.e. outside the realms of everyday life. This paper challenges that notion, through an ethnographic study of consumers attending the Primavera Sound music festival in Barcelona, Spain. We demonstrate that festival attendees perceive their experiences to be extraordinary, despite these occurring within ‘everyday’ structural frames. Consumers’ extraordinary experiences unfold through their negotiation of a series of structural and antistructural marketplace tensions, including commercialism/authenticity, ordinary/escapist, and immersion/communing. We outline the theoretical implications of our research for the changing nature of extraordinary consumption experiences, in light of postpostmodern consumer culture. We conclude with managerial implications and provide suggested avenues for future research.",
keywords = "Experiential marketing, consumer culture theory, extraordinary experiences, music festivals, post-postmodernism",
author = "Alexandros Skandalis and John Byrom and Emma Banister",
year = "2019",
month = "4",
doi = "10.1016/j.jbusres.2018.12.056",
language = "English",
volume = "97",
pages = "43--50",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier BV",

}

RIS

TY - JOUR

T1 - Experiential marketing and the changing nature of extraordinary experiences in post-postmodern consumer culture

AU - Skandalis, Alexandros

AU - Byrom, John

AU - Banister, Emma

PY - 2019/4

Y1 - 2019/4

N2 - Prior experiential marketing research suggests that extraordinary consumptionexperiences take place within antistructural frames, i.e. outside the realms of everyday life. This paper challenges that notion, through an ethnographic study of consumers attending the Primavera Sound music festival in Barcelona, Spain. We demonstrate that festival attendees perceive their experiences to be extraordinary, despite these occurring within ‘everyday’ structural frames. Consumers’ extraordinary experiences unfold through their negotiation of a series of structural and antistructural marketplace tensions, including commercialism/authenticity, ordinary/escapist, and immersion/communing. We outline the theoretical implications of our research for the changing nature of extraordinary consumption experiences, in light of postpostmodern consumer culture. We conclude with managerial implications and provide suggested avenues for future research.

AB - Prior experiential marketing research suggests that extraordinary consumptionexperiences take place within antistructural frames, i.e. outside the realms of everyday life. This paper challenges that notion, through an ethnographic study of consumers attending the Primavera Sound music festival in Barcelona, Spain. We demonstrate that festival attendees perceive their experiences to be extraordinary, despite these occurring within ‘everyday’ structural frames. Consumers’ extraordinary experiences unfold through their negotiation of a series of structural and antistructural marketplace tensions, including commercialism/authenticity, ordinary/escapist, and immersion/communing. We outline the theoretical implications of our research for the changing nature of extraordinary consumption experiences, in light of postpostmodern consumer culture. We conclude with managerial implications and provide suggested avenues for future research.

KW - Experiential marketing

KW - consumer culture theory

KW - extraordinary experiences

KW - music festivals

KW - post-postmodernism

U2 - 10.1016/j.jbusres.2018.12.056

DO - 10.1016/j.jbusres.2018.12.056

M3 - Article

VL - 97

SP - 43

EP - 50

JO - Journal of Business Research

JF - Journal of Business Research

SN - 0148-2963

ER -