Does social capital matter for supply chain resilience? The role of absorptive capacity and marketing-supply chain management alignment

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Abstract

Marketing in an increasingly tumultuous marketplace requires resilience -the ability to withstand, adapt, and flourish despite turmoil and adverse change- that extends beyond firm boundaries. Although external resources are arguably essential to achieve resilience, little is known how and when firms' social capital derived from interorganizational relationships can lead to supply chain resilience. Therefore, we investigate the role of absorptive capacity and marketing-supply chain management alignment in realizing the potential impact of social capital on supply chain resilience. Using data obtained from dual respondents from 265 Turkish firms, we test the mediating role of absorptive capacity and the moderating role of marketing-supply chain management alignment. Our findings indicate absorptive capacity mediates the relationship between social capital and supply chain resilience, and the links between social capital and absorptive capacity and social capital and supply chain resilience are stronger when marketing-supply chain management alignment is high. We also find that supply chain resilience is positively associated with organizational performance, empirically supporting the proposed value of supply chain resilience for firm strategy. Accordingly, our paper highlights that both absorptive capacity and marketing-supply chain management alignment are necessary to realize the actual value of social capital for supply chain resilience and ensuing performance.

Bibliographical metadata

Original languageEnglish
JournalIndustrial Marketing Management
Early online date18 May 2019
DOIs
Publication statusPublished - 2019

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