Digitalization of companies in international entrepreneurship and marketingCitation formats

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Digitalization of companies in international entrepreneurship and marketing. / Vadana, Ioan-iustin; Torkkeli, Lasse; Kuivalainen, Olli; Saarenketo, Sami.

In: International Marketing Review, 2020.

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Vadana, Ioan-iustin ; Torkkeli, Lasse ; Kuivalainen, Olli ; Saarenketo, Sami. / Digitalization of companies in international entrepreneurship and marketing. In: International Marketing Review. 2020.

Bibtex

@article{5ab772e4913e4f1cb83aa4fa3a3d5670,
title = "Digitalization of companies in international entrepreneurship and marketing",
abstract = "PurposeLittle research has been done on the emergence of companies that engage in increasingly digital entrepreneurship with digitalized value-chain activities. The purpose of this paper is provide a consistent picture of how value-chain digitalization affects companies{\textquoteright} internationalization and international marketing (IM), and give insights regarding the influence of the degree of value-chain digitalization on the level of internationalization.Design/methodology/approachThis paper takes an explorative approach based on a literature review and uses a conceptual analysis and research framework to empirically classify digitalized/-ing companies.FindingsThis study finds ways to classify the internationalization of companies according to the degree of digitalization of their value-chain. The more these companies use internet hardware infrastructure and web and mobile software technologies, the better they can leverage their foreign assets, achieving a higher share of foreign sales with relatively limited foreign assets.Research limitations/implicationsThe results enrich the literature on internationalization and IM and entrepreneurship to explain companies that are distinctly digitalized across their value-chain activities.Practical implicationsThis research provides evidence for companies regarding digitalization of the value-chain to facilitate entrepreneurial opportunities and offer rapid, efficient and affordable internationalization.Originality/valueThis research tackles a novel phenomenon by analyzing companies{\textquoteright} value-chain digitalization in relation to their degree of internationalization and IM.",
keywords = "International marketing, Internationalization, Digitalization, Web, Born-digital, Value-chain",
author = "Ioan-iustin Vadana and Lasse Torkkeli and Olli Kuivalainen and Sami Saarenketo",
year = "2020",
doi = "10.1108/IMR-04-2018-0129",
language = "English",
journal = "International Marketing Review",
issn = "0265-1335",
publisher = "Emerald Publishing Limited",

}

RIS

TY - JOUR

T1 - Digitalization of companies in international entrepreneurship and marketing

AU - Vadana, Ioan-iustin

AU - Torkkeli, Lasse

AU - Kuivalainen, Olli

AU - Saarenketo, Sami

PY - 2020

Y1 - 2020

N2 - PurposeLittle research has been done on the emergence of companies that engage in increasingly digital entrepreneurship with digitalized value-chain activities. The purpose of this paper is provide a consistent picture of how value-chain digitalization affects companies’ internationalization and international marketing (IM), and give insights regarding the influence of the degree of value-chain digitalization on the level of internationalization.Design/methodology/approachThis paper takes an explorative approach based on a literature review and uses a conceptual analysis and research framework to empirically classify digitalized/-ing companies.FindingsThis study finds ways to classify the internationalization of companies according to the degree of digitalization of their value-chain. The more these companies use internet hardware infrastructure and web and mobile software technologies, the better they can leverage their foreign assets, achieving a higher share of foreign sales with relatively limited foreign assets.Research limitations/implicationsThe results enrich the literature on internationalization and IM and entrepreneurship to explain companies that are distinctly digitalized across their value-chain activities.Practical implicationsThis research provides evidence for companies regarding digitalization of the value-chain to facilitate entrepreneurial opportunities and offer rapid, efficient and affordable internationalization.Originality/valueThis research tackles a novel phenomenon by analyzing companies’ value-chain digitalization in relation to their degree of internationalization and IM.

AB - PurposeLittle research has been done on the emergence of companies that engage in increasingly digital entrepreneurship with digitalized value-chain activities. The purpose of this paper is provide a consistent picture of how value-chain digitalization affects companies’ internationalization and international marketing (IM), and give insights regarding the influence of the degree of value-chain digitalization on the level of internationalization.Design/methodology/approachThis paper takes an explorative approach based on a literature review and uses a conceptual analysis and research framework to empirically classify digitalized/-ing companies.FindingsThis study finds ways to classify the internationalization of companies according to the degree of digitalization of their value-chain. The more these companies use internet hardware infrastructure and web and mobile software technologies, the better they can leverage their foreign assets, achieving a higher share of foreign sales with relatively limited foreign assets.Research limitations/implicationsThe results enrich the literature on internationalization and IM and entrepreneurship to explain companies that are distinctly digitalized across their value-chain activities.Practical implicationsThis research provides evidence for companies regarding digitalization of the value-chain to facilitate entrepreneurial opportunities and offer rapid, efficient and affordable internationalization.Originality/valueThis research tackles a novel phenomenon by analyzing companies’ value-chain digitalization in relation to their degree of internationalization and IM.

KW - International marketing

KW - Internationalization

KW - Digitalization

KW - Web

KW - Born-digital

KW - Value-chain

U2 - 10.1108/IMR-04-2018-0129

DO - 10.1108/IMR-04-2018-0129

M3 - Article

JO - International Marketing Review

JF - International Marketing Review

SN - 0265-1335

ER -